Innovate.
Capture.
Elevate.

#Articles Although autofocus (AF) is now a common feature in focusing in photography, many people may not be familiar with the detailed technology and its differences. This article will explain the basics of AF and its features. In this article, we will explain the basics and applications of AF in

#Articles Snowy scenes that appear with the arrival of winter are exceptionally beautiful scenery. Of course, there are many other subjects unique to winter, such as snaps, portraits, and illumination, as well as snowy landscapes. In this article, we will introduce tips for photographing such attractive subjects that are easy

#Articles Many people want to capture the night sky in beautiful photographs, including the starry sky, the moon, and night scenes. In this article, we will explain the basics of taking beautiful pictures of the night sky in an easy-to-understand manner for beginners. By acquiring this knowledge, you will be

#Articles With the arrival of autumn comes the season of autumn foliage, when trees turn brilliant colors. Many people would like to capture the beautiful scenery in their photographs. However, it is surprisingly difficult to take pictures of the scenery the way you want. In this article, we will introduce

#Articles Beautiful scenery and memories from travel destinations should be beautifully preserved in photographs as irreplaceable memories. This article details tips and recommended lenses for taking more attractive travel photos with an interchangeable-lens cameras. Although some aspects may seem difficult to get used to, a few tips will help you

#Articles Portrait photography may seem simple, but it is a very deep, fun, and difficult subject. However, by following a few key points, even beginners can take attractive portraits. In this article, we will explain the basics of portrait photography, from lens selection to the use of light and composition.